Interactive Selection/Ireland (Dublin)Social Media Marketer
You will be responsible for Search Engine and Social Media Marketing
activities in Europe for the games published by our client on a leading online games portal. Your tasks will cover a spectrum of activities including analysis, strategic and media planning, managing partnerships and Marketing Campaigns
. You also will liaise closely with the other marketers (e.g. PR, Adnet/Affiliation, territory marketing) and with the IT-Systems team.
â€¢ Defining and executing the SEM and Social Media Marketing strategies for growing and optimising new Customer Acquisition
for games released in Europe
â€¢ Identify, evaluate and manage online marketing partnerships with PPC business models: Google (Adwords, Content, YouTube etc), Bing, etc
â€¢ Co-ordinate European Social Media marketing initiatives with s IT, marketing and operations teams
â€¢ Consult with all stakeholders in the marketing conversion funnel to optimize online acquisition
â€¢ Lead the development of conversion optimized landing pages and websites, liaising with Brand and Producers on content
â€¢ Champion improvements in the customer registration process to maximise acquisition
â€¢ Make data driven decisions and provide detailed analysis of campaign performance and ROI
â€¢ Work closely with PR, Online marketing (adnetworks and affiliation partners), data analysis and territory marketing to complement any initiatives
â€¢ Write business requirement and functional specification documents or business cases for new acquisition channels
â€¢ Collaborate with key partners and internal teams on marketing & branding strategy
â€¢ Monitoring interactive entertainment business trends and competitors, identifying opportunities and risks, and making recommendations to drive business growth
Required Skills / Experience:
â€¢ Bachelor's degree in business or marketing (or equivalent)
â€¢ 2+ years of previous experience in an SEM/Social Media marketing role
â€¢ Proven interpersonal, communication and presentation skills â€“ must be able to engage and motivate a wide audience, including marketers, operational managers and top management
â€¢ Well organized, self-motivated and able to prioritize and accomplish tasks with Minimal Supervision
â€¢ Strong analytical and creative skills, and has a positive attitude to dealing with people
â€¢ Ability to maintain strict confidentiality and handle a high-pressure environment.
â€¢ Microsoft Office knowledge essential; must be competent at spread sheet management
â€¢ Experience working in the games or new media industries (or similar fast-paced environments) would be a distinct advantage.
â€¢ Experience of working in the games or new media (or similar fast-paced) industries would be a distinct advantage. Knowledge of the MMOs and/or Free-to-Play online games is desirable.
â€¢ Multi-lingual candidates a plus, particularly fluency in GermanApply To Job
This position, Social Media Mareketer
- Online Games Studio / Interactive Selection / Ireland in Dublin, was posted on April 28, 2012. The job is located in Dublin. Since this job has been published, it has been viewed 139 times.
This job was posted 30+ days ago, and has expired.